Texas strawberry producers got a slow but steady start to the 2026 season as plants continue to recover from early establishment challenges and spring frost, according to a Texas A&M AgriLife Extension Service expert.
Despite setbacks early in the growing cycle, producers across the state are now seeing improved fruit development and expect ample supplies of high-quality locally grown strawberries through the next several weeks, said Larry Stein, Ph.D., AgriLife Extension horticulture specialist and professor, in the Texas A&M Department of Horticultural Sciences, Uvalde.
“It’s been a challenging year, and really the last couple of years have been difficult for strawberry growers,” Stein said. “Plants were slow to establish, but they are coming on now, and we should have good supplies for the next two to four weeks.”
Texas strawberry growers optimistic despite challenges
One of the biggest complications this season occurred early during plant establishment. Some growers reported losing 10%-30% of transplanted strawberry plants, which Stein attributed largely to issues with the plants received rather than grower practices.
“The crown of the strawberry plant is extremely sensitive to drying out and cold,” he said. “If it’s compromised anywhere along the way, that plant just won’t take.”
Cooler winter temperatures and a freeze event in early March further delayed early production and fruit sets. However, plants have recovered well, and berry quality remains strong.
Growers in the Hill Country, North Texas and areas near Houston generally fared well overall, Stein said, while producers in South Texas experienced a slower rampup. Recent dry conditions have also helped limit disease pressure, though rainfall remains a concern as harvest activity increases.
“Rain and hail are always the biggest threats this time of year,” Stein said. “Rain can interrupt harvest and create disease pressure, but so far most growers have avoided major weather damage.”
Modern production practices continue to limit disease issues. For example, most Texas strawberries are grown on plastic mulch with drip irrigation, which helps keep fruit clean and reduces rot, particularly in heavier soils.
Also, while spider mites appeared in some fields, he said most growers detected infestations early and addressed them before problems escalated. Stein said cooler temperatures would help extend plant productivity. The ideal temperature for strawberry plants is 60-80 degrees.
“Once we consistently get above 85 degrees, production will drop,” he said. “If these cooler temperatures hang around a bit longer, that will help extend the season.”
Locally grown strawberries in high demand
Stein said market demand remains strong for locally grown strawberries. Growers sell through pick-yourown operations, farm stands, farmers markets and wholesale channels. Prices appear steady compared to last year, he said.
Texas strawberries are typically harvested fully ripe, contributing to superior flavor compared to berries shipped long distances. Stein emphasized that consistency and quality remain the hallmark of the state’s strawberry industry as the 2026 season continues.
“Local strawberries are a premium crop, and growers are selling everything they pick and getting the prices they’re asking,” Stein said. “ Even with challenges, Texas strawberry quality continues to be outstanding.”
AgriLife Extension district reporters compiled the following summaries: Panhandle
The district received some light, scattered showers, but most areas remained dry. Soil moisture levels were very short to short. Conditions have become increasingly drier, and declining soil moisture levels have placed growing small-grain crops under greater physiological stress. This makes smallgrain plants more susceptible to diseases. Winter wheat, pasture and range conditions were very poor to poor.
South Plains
Sparse amounts of rain were reported around the district. Conditions remained dry, and rain was needed to provide suitable planting conditions. High winds dried out the soil quickly and presented fire danger to pasturelands. Growers were preparing fields for spring planting with tillage, herbicides, fertilizers and preplant irrigation. Some growers started planting sorghum. Some irrigated wheat raised for seed looked good. Pastures were starting to green up with the small amount of rain and warm temperatures. Livestock were in fair to good condition. Producers relied on supplemental feeding and what little wheat remained for forage to maintain livestock body conditions.
Rolling Plains Recent rainfall improved soil moisture across the district, helped green up pastures, and boosted livestock producer morale. However, winter wheat prospects remained poor, with widespread damage from drought and frost leading to limited grain development, and many fields were grazed out or abandoned. While some areas received beneficial moisture, rainfall came too late to significantly improve wheat yields. Producers relied on wheat for grazing as forage quality declined with winter grasses maturing and losing nutritional value. Warm-season grasses were slow to emerge due to cooler soil temperatures, but additional rain and warmer conditions could improve growth in the coming weeks. Land preparation was underway for spring planting, with hay, cotton and sorghum producers waiting on favorable weather windows. Livestock conditions remained fair to good with ongoing supplementation, and marketing of calves continued steadily. Additional rainfall will be critical to sustain pasture recovery and support upcoming planting efforts.