Lowe’s receives national marketing recognition

The National Grocer’s Association has announced Littlefield, Texas-based Lowe’s Market, as the 2018 Creative Choice Outstanding Marketer at this week’s NGA Annual Conventioan held in Las Vegas, Nevada. The title is the highest award of the annual program, which recognizes the best marketing and merchandising programs in the grocery industry that have increased item or department sales, positively affected overall store sales, or provided a unique benefit to the community. Lowe’s Market was recognized for its ongoing

 

What’s For Dinner? campaign, which aimed to create in-store buzz and valuedriven meal choices for customers. The What’s for Dinner specials include a full complement of free items for customers who buy just one specified meat or entrée item

 

 

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